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Leader No. 8: Nicole Lazar Enjoys a Creative Form of Storytelling

A “people person,” the 29-year-old started her own public relations agency four years ago.

Nicole Lazar isn't afraid to reach for the stars.

Lazar founded her public relations agency, The Nth Element, at just 25. Four years later, her clients include Kimpton Hotels, RA Sushi, Pacifica Group of Restaurants and NadoLife Group of Restaurants.

She said she got into the communications industry to be around people.

"Too much business is done behind a computer, and I am a people person," she said. "Being a publicist allows one to be creative, and tell the stories of truly inspiring people. It's my form of storytelling."

She hopes to continue on her career path and grow The Nth Element.

Advice for young people:

"What kind of advice would you give to young and budding leaders?  There was a time when I was too scared to pursue the career I wanted. It's easy to stay put at a job that makes you unhappy because the risk of leaving an income and security behind is too great. My advice would be to take the risk and be happy. There's nothing worse than being stuck at a job that doesn't bring you joy or allow you to explore your talents creatively."

AHaerle October 09, 2012 at 01:48 PM
You're great to work with Nicole!! Congrats on being among the best and brightest 30 under 30!!
nicoleleigh9 October 12, 2012 at 08:53 PM
Thanks, Anna. You are part of the reason I love my job!
Jordan Dieck October 13, 2012 at 07:12 PM
So proud Nicole..... Love from all the Dieck's your cuz......Jordan
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